Put Your Brand Inside the Culture at North Coast 2027
North Coast Music Festival is Chicago's premier electronic music festival, bringing 120,000+ fans together over three days every Labor Day Weekend. Custom brand activations built to connect with them.
What Is North Coast?
Chicago's premier electronic music festival during Labor Day Weekend, gathering a diverse community of 120K+ over three days, for over 16 years and running.
North Coast celebrated its Sweet 16 in 2026. The festival continues to pass milestones with high attendance, new and returning integrated partnerships, enhanced stages, and a safe space for an extraordinarily dedicated community. We're back for year 17.
This festival offers a home of caring, responsible, like-minded people whose intention is to create long-lasting memories by celebrating life, human differences, and culture.
Location: SeatGeek Stadium
Festival Campus
Multiple Ways to Activate
North Coast offers a diverse range of activation opportunities designed to integrate brands into the festival experience. From social and digital campaigns that engage audiences before, during, and after the event, to immersive onsite activations, we provide the tools to create authentic connections with our audience.
Whether it's custom-branded installations, exclusive sponsorships of festival moments, or interactive experiences, brands can align with key passion points of our attendees while driving awareness, engagement, and loyalty. Together, we'll craft activations that captivate and leave a lasting impression.
Naming Rights & Activations
Own a signature piece of North Coast with presenting rights, seamless integration, and brand alignment.
- Stages: The Stadium, The Vega, The Shipyard, The Chill Dome, Fire Pit, Silent Disco
- VIP Lounges: Platinum VIP, Industry Lounge, Stage-Side Lounges
- Art Installations: Yacht Club, Rainbow Lounge
- Patron Amenities: Convenience Store, Shuttles, Parking, Water Stations, Food Courts, Lockers, Premium Restrooms
On-Site Experience
Bring your brand to life on the festival grounds with immersive, hands-on activations.
- Custom turnkey activations
- Exclusive product sampling and sales
- Premium item giveaways
- In-kind partnerships
- On-site festival signage
- Exclusive hospitality
Digital & Media
Extend your reach through North Coast's digital ecosystem and social channels.
- Logo on northcoastfestival.com & mobile app
- Newsletter inclusions
- Social media promotions
- Push notifications
- Co-branded special announcements
- Local & regional print campaigns
- Photo & video content
- Influencer campaigns
- Data capture
Tickets & Hospitality
Entertain clients, reward your team, or build real relationships surrounded by undeniable energy.
- Bulk ticket allocation
- Skybox views of the Main Stage
- Complimentary beverage service
- Full VIP & GA access
- Indoor AC & outdoor shade
- Dedicated will call & private entrance
- Elevated environment built for connection
Partnership Benefits Include
Licensing rights to use the festival marks and logo in marketing promotion
Custom, turnkey activations to support brand awareness
Logo on northcoastfestival.com, mobile app, email blasts, social media, and festival signage
On-site sales, sampling, trials and demos, and premium item giveaways
Hospitality and tickets included in every sponsor package
A Closer Look
120,000+ attendees. A young Midwest audience, with three out of four fans between 25 and 34.
Age Range
Attendee Gender
Top Ticket Buyer States
Reach Beyond the Gates
North Coast's social and digital platforms let partners engage fans before, during, and after the festival.
Social Followers
Web, Email & App
Where Sponsors Delivered Measurable Impact
OCB Rolling Papers at North Coast
From discovery to ritual
For its first North Coast appearance, OCB wanted a premium activation that educated fans, reinforced its positioning, and drove high-volume product trials.
Groundswell built the OCB Oasis at the crossroads of the festival: a lounge to roll in, relax, and recover, with photo moments, workshops, and rolling competitions led by cultural curators. Laser-projected logos on the Dome, branded VIP displays, and backstage tours for competition winners carried the brand across the grounds.
Timeline
Renewals & Pre-Announce
Yearly renewals and pre-announce partnerships initiated for launch.
Lineup & Tickets
Lineup announced and tickets go on sale.
Promotion & Production
Marketing promotions and production advance.
North Coast 2027
Three days at SeatGeek Stadium over Labor Day Weekend (tentative dates).
Become a Partner
Ready to put your brand in front of 120,000+ North Coast fans? Reach out and let's build a 2027 partnership around your goals.
View the 2027 Brief Deck