HORNITOS - Festival Tour
We create bars that transform
Challenge
With their bold new take on hard seltzer, Hornitos needed a turn-key sampling and sales activation that could easily pop-up up at a diverse set of partner events and festivals.
Services
Fabrication
Mobile Tour
Solution
Groundswell Experiential created a customizable POS and sampling structure featuring overhead shading, seating pods and pull-up seat bar that was stylized and fixed with custom pieces to authentically support and celebrate the theme and community of each partner event. Smart and efficient changes to the set could be optimized to support both indoor and outdoor events.
12
tour stops
20,000
guests
15,000
premiums
