Core TEAM
We’re experiential specialists
with generalist street smarts
Groundswell represents a collective of seasoned dreamers and creators who have spearheaded industry-defining experiential campaigns. Having accrued wisdom through tenures at large agencies, our team came together not to just create another agency—but to create a more liberated, boutique model. One where we could tackle diverse challenges with agility and embrace the best solution for our clients.
We’ve seen it all and done even more, we like to say we're experience specialists with generalist street smarts.
A serial entrepreneur believing there’s almost always a solution, otherwise known as President/CEO
Inspired by colleagues.
Grounded by my family.
A defender of the universe and high five giver, otherwise known as Executive Vice President
Inspired by resilience.
Grounded by family time.
Carly Blake
A passionate event curator always looking for the big city to explore, otherwise known as Vice President
Inspired by large events.
Grounded by fitness.
Megan Walley
An event leader and girl mom dedicated to always going above & beyond, otherwise known as Account Director
Inspired by my relationships.
Grounded by CrossFit.
PAULINE CRITCH-GILFILLAN
A curious creative obsessed with big dogs, otherwise known as Creative & Strategy Director
Inspired by connection.
Grounded by meditation.
Patrick welby
Advocate for creators, culture and problem solving over beers, otherwise known as Director of Content
Inspired by storytelling.
Grounded by live music.