Monaco - Festival Tour
We bring the spirit to festivals
Challenge
Often Limited to off-premise accounts and occasions, Monaco Cocktails needed a scalable sampling, sales and brand awareness strategy to reach their target audience while also introducing themselves to a new audience.
Services
Fabrication
Field Marketing
Solution
We created a dynamic sampling and sales driven activation structure providing additional POS for festival partners and a breezy, shaded lounge area for patrons to taste and engage with brand ambassadors and carefully crafted premium giveaways. Supplementary tent activations provide additional satellite POS, shade areas or as a marquee activation for smaller events. Positioning their premium spirited-based as an efficient and cost-effective solution for festivals and concessionaires quickly caught on resulting in year over year partner retention and advocacy.
40%
sales increase
19%
post fest sales increase
30,000+
premiums
