WARPSOUND - RARITY ROOM
We create red-hot fandom for AI musicians
Challenge
As people flock to the metaverse, they are being met with virtual “islands”, with no way to interconnect worlds. Authentic Artists tasked Groundswell Experiential in bringing a solely virtual company into the real world, cementing them as the vanguard in the shifting music/metaverse landscape, driving awareness for their four virtual AI musicians.
Services
Experiential Strategy
Design
Fabrication
Production
Content
Solution
Groundswell Experiential developed an overarching experiential strategy within a niche and often misunderstood space, and turned it into a widely loved, respected and accessible product. We introduced WarpSound to the physical world, going far beyond the assumed limits of the metaverse to create a tangible experience for their NFT holders, new fans and investors.
The new platform, Rarity Room, was launched during the biggest Web3 moment, NFT NYC, partnering with world-renowned live art battle company Secret Walls. We paired our musicians with visual artists, who battled it out to be the winning headliner, in the first of its kind live art/live AI music comp. The audience voted live, influencing the final music and art outcome. By seamlessly merging the virtual world with the real world, we introduced people to their favorite new music star - one that they can not only listen to and love, but influence and even own.
1M
impressions
99%
positive social sentiments
2k
guests a day
