red Bull - Battle of the captains
We rally nightlife off-shore and on
Challenge
Restaurants and bars were left reeling from the challenges of a long-year dealing with Covid 19 and pandemic restrictions. Red Bull was in a unique position to reunite the industry at the peak of their business: summer.
Services
Experiential Strategy
Design
Production
Fabrication
B2B Strategy
Content
Solution
Grounded in the insight that healthy competition breeds togetherness, we created the experiential platform of Battle of the Captains, enlisting top accounts, each representing industry subcultures of Chicago. Each account competed to get their own boat party, cruising to the secret location of our final party. Red Bull became the connective tissue throughout the summer, staying top of mind with accounts as they competed to win at our inaugural Battle of the Captains celebration.
60
accounts
1500
attendees
INCREASED
Sales lift + account presence
