Outside DAys, festival, conference, worlds
We build worlds
Challenge
Outside Days continues to trailblaze as the first-of-its-kind event that blends the outdoor industry with music, networking, films, gear demos, and panel discussions – creating an annual must-attend gathering for both consumers and industry insiders. In its third year, we accepted the challenge to build worlds invite festival goers to travel from the main stage to immersive themed areas that define the Outside Days brand.
Services
Creative & Design
Fabrication
Production
Solution
Groundswell accomplished its the third year of festival production for Outside Days, with a focused approach on building its worlds – various locations throughout the site that bring to life the ethos of Outside and intentionally incorporate the 100+ brand partners. Each world hosted unique programming including panels, workshops, live music, on-stage talent and speakers – all tied to the theme and aesthetic of its environment.
Rooted by REI
Ultimate Basecamp by JEEP
Health & Wellness by UCHealth
Camp Colorado by Visit Denver
Kids & Family
Rest & Restore
Film & Ideas
Leveraging top-tier festival industry expertise with production proficiency and experiential specialty, Groundswell continues to position Outside Days as the annual pinnacle in the outdoor industry calendar and a revolutionary approach to brand-owned festivals.
40,000
consumers
26
live musical acts
100+
outdoor brand partners & activation
119
athletes & presenters
1.82b
media impressions
11
documentary films
