CHICAGO BEARS - Festival Tour
Welcoming new fans into the Bears family
Challenge
The Chicago Bears were looking to recruit a new generation of diverse Gen Z to the Bears family. In order to build the relationship, showing up as culturally relevant and capturing consumer data was key to achieving success.
Services
Experiential Strategy
Creative
Design
Fabrication
Production
Solution
Groundswell Experiential created a new experiential platform for the Bears called the Locker Room, a fashion concept store, that brought the essence of Bears style to the festival landscape.
With a monochromatic & UGC-worthy design, we drew fans in with an entry tunnel replicating the traditional pre-game tunnel walk. Inside, fans could pose in front of replica locker room setups, purchase one-of-a-kind Bears merch and experience exclusive meet & greets with players.
To ensure data capture was a success, we ran a locker game, where in return for data, fans were randomly chosen to pick a locker and win a Bears themed prize.
OVER 1.5K
new fan data captured
22K
social impressions
5 DAYS
of execution
