HOUSE OF ERNO LAsZLO pop-up
Introducing a new beauty line to North America
Challenge
A widely popular brand throughout Asia, Erno Laszlo was looking to have a renaissance in North America in its debut of two new products. They needed to raise awareness of their Hollywood origins and proprietary science-based approach.
Services
Experiential Strategy
Creative
Design
Fabrication
Production
Solution
Groundswell Experiential developed a full-day takeover of an estate in the heart of Los Angeles for an exclusive experience. Underneath the strategy of a Summer Glow experience, we invited influencers & media to leave their notions of a traditional press event at the door, and embrace inner beauty.
Every room of the house had an experience that brought to life the ingredients of the new products, including a mask masterclass, mocktail station, wellness dance therapy class with ‘The Class’, and 1:1 skin consultations.
Influencers and media hung out at the house all day, developing relationships with reps from the brand and immersing themselves in the Erno Laszlo skin-wellness lifestyle.
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potential reach
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guests
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