North coast - music festival
We create intersections between music, festival and brand
Challenge
Amidst the crowded festival landscape, North Coast Music Festival turned to Groundswell Experiential with an ambitious mission: craft a sponsorship strategy though brand partnerships that would not only elevate the festival but also unleash its full potential.
Services
Sponsorship Sales & Management
Hospitality
Solution
Groundswell Experiential orchestrated a full-spectrum sponsorship strategy, covering B2B marketing, end-to-end sales, negotiations, and on-site execution.
Leveraging insights from our sister agency, The Well, and historical data, we positioned North Coast as the go-to hub for brands targeting music-loving Gen Z and Millennial consumers. We combined music experiences and brand presence, resulting in record-breaking sponsorship revenue over the festival's 13-year history.
Our exclusive lineup featured eight world-class brands, including Ford, Jose Cuervo, and Corona. From contract to teardown, we provided white-glove service to all our valued partners.
177%
increase in sponsorship
30 brands
over 3 years
9 days
of execution
