TIKTOK SHOP “RUSHTOK” MOBILE POPUP
BRINGING RUSHTOK TO LIFE
Challenge
TikTok Shop saw the growing ‘rushtok’ trend following rushees through their rush process of rush week to receiving their bid. TTS wanted to find a way to further amplify this trend with a life experience.
Services
Tour Management
Creative
Fabrication
Solution
We created a mobile unit that not only featuring a fully wrapped vehicle with custom experiences on the interior meant to bring the RushTok videos to life on the UCLA college campus.
The bus featured vanity stations showing off the latest TikTok Shop products used in popular RushTok ‘get ready with me’ videos for Rushees to select and shoot content of. In addition to the the bus, brands were also featured in their own brand ‘sorority row’ each owning their own booth showing off the latest beauty products and experiences aimed at rushees going through the rush process.
15,000+
Samples & Coupons
1,500+
Rushee Visits for (1) Day Event
1m
Social Impressions
