PANASONIC TECHNICS LISTENING LANE
We brought technics to the NYC streets
Challenge
Technics aimed to launch new champagne gold and midnight blue AZ100 headphones to tech-forward, design-conscious young professionals. KPIs focused on email collection, giveaways, and social sharing.
The campaign had two phases: drive days built intrigue, generated UGC, and drove impressions with lighter brand interaction; stop days brought the asset to key locations for deeper engagement via giveaways, influencer appearances, and immersive consumer interactions to spark content creation.
Services
Creative & Design
Fabrication
Production
Tour Management
Solution
Groundswell launched Technics’ AZ100 headphones with a traveling NYC activation, generating awareness and consumer engagement. Drive Days featured a branded asset on the move and live DJ performances streamed digitally, building anticipation and UGC for Stop Days. Across four locations in three days,
Stop Days allowed guests to experience AZ100s on the Technics bus, test playlists, and explore immersive rooms based on the midnight blue and champagne gold colorways. Incentives included social sharing for a chance to win headphones and email opt-ins for premium swag.
+6k
units of swag distributed
+675k
impressions
90%
consumers posted on social
72%
consumers opted in future marketing