SONOS x gorillaz spirit house
WE GET YOU INTO THE GORILLAZ’S RECORDING STUDIO
Challenge
Sonos needed to introduce their new Playbase speaker, their first speaker to live underneath TVs, to the world.
Services
Production
Activation
Content
The Solution
We launched the partnership of Sonos with the Gorillaz, the world’s most famous virtual band, to launch Sonos PLAYBASE.
Real-life manifestations of the Gorillaz’s world came to life in New York, Berlin, Amsterdam and Shanghai offering fans the opportunity to dive deeper into the band’s world through exclusive music, visual + physical installations and projection mapping technology.
23k
RSVPs
2.7m
417m+
Social Impressions
Press Impressions
