outside festival
We build festivals from the ground up
Challenge
Create a first-of-its-kind event that blends the outdoor industry with music, films, gear demos, panel discussions and a trade show, creating an annual must-attend gathering for both consumers and industry insiders.
Services
Creative & Design
Fabrication
Production
Solution
Our journey commenced in June 2023 with a feasibility study for Outside Magazine, leading to state funding for an extensive festival analysis. This effort secured a $400,000 grant from the State of Colorado, empowering Groundswell to actualize an unparalleled outdoor experience.
Leveraging top-tier festival industry expertise, we orchestrated an event that drew 18,000 attendees, 20% of whom traveled from out of state. Our collaboration with over 122 brands and non-profits brought a diverse lineup of 11 live bands, 21 films, and 25 visionary speakers. The festival achieved over 1.82 billion media impressions, establishing itself as a premier event for both consumers and industry insiders. Groundswell’s meticulous planning and execution transformed the Outside Festival into an annual pinnacle in the outdoor industry calendar.
18,000
consumers
122
outdoor brands + non-profits
1.82B
media impressions
11
live music acts
21
films
25
speakers
