RED BULL UNLOCKED DETROIT
We take the hassle out of business trips
Challenge
With a highly anticipated event series launch, Red Bull needed to create a top-notch premier experience for their VIP hospitality audience, offering the ultimate immersive experience for party-goers who love socialising and good times.
Services
Hospitality
B2B Stategy
Solution
At Red Bull Unlocked Detroit, Groundswell managed the hospitality experience for over 200+ out-of-town guests including hotel accommodations, luxury ground transportation and overall event communications for the weekend.
Additional consultation ranged from hotel research to inclusion of Detroit’s cultural touchpoints. From drink package execution to special care for VVIP and celebrity guests.
From the C-Suite level at Red Bull to hosted nightlife experts around the country – key stakeholders and guests were at ease so they could celebrate Detroit’s nightlife culture while enjoying one of Red Bull North America’s pillar events of the year.
150
accommodations managed
200+
welcome gifts
200+ guests
transported via luxury charter
