Solution

We created an inviting yet engaging space within New York City’s centrally located Nomad area for media outlets to enjoy programming, networking, and brand education moments. 

Media outlets were invited to a one-day event featuring key programming, including insights from TikTok Shop’s Head of U.S. Operations, Nico Le Bourgeois, alongside leaders from some of the platform’s top-performing brands. Attendees explored select brand booths offering product giveaways, engaged with TikTok Shop-themed photo moments, and wrapped the day with a networking happy hour.