Groundswell
EXPERIENTIAL
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Venue Ad Network
A New National Experiential Channel, built Inside Independent Music Culture
FIELD MARKETING MADE EASY
Groundswell Experiential and Venue Ad Network (VAN) have partnered to create a scalable experiential platform across 110+ independent music venues and festivals nationwide.
Built for brands looking to reach culturally influential audiences in real life. This is where culture starts, and where attention actually lasts.
Audiences spend hours here, not seconds.
We combine:
VAN’s national venue footprint
Groundswell Experiential’s execution engine
What You Can Achieve
Drive product trial across multiple markets simultaneously
Build brand presence in culturally influential spaces
Launch coordinated national programs without losing local relevance
Create real-world engagement that audiences actually remember
We are giving brands a turnkey way to activate across indie music culture at scale.
TWO WAYS TO PARTNER
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High Volume
Trial-Focused
Always-on sampling at scale
Overview
Turn VAN’s venue network into a national, compliant field marketing engine designed for product trial, awareness, and repeat exposure.
What It Is
Always-on sampling + brand presence across participating venues
Turnkey, tiered setups (customizable with brand logos, signage, uniforms)
Trained sampling staff executing on-site
Centralized reporting portal + post-event recaps
Standardized, tiered cost per execution
Why It Wins
National reach that still feels local and authentic
Built for frequency, scale, and efficiency
Quick to launch, easy to replicate
Creates a repeatable, measurable growth channel
Deeper Interaction
Experience-Focused
Immersive brand moments inside live venues
Overview
Transform dedicated areas within VAN venues into branded experiences—designed for deeper engagement, content creation, and cultural relevance.
What It Is
Pop-up style brand experiences (can layer onto sampling or stand alone)
Pre-defined footprints (e.g., 10x10 activations) within active venues
Strategic guidance on how brands can show up authentically
Staff to manage and run the experience
Reporting portal + post-event recaps
Tiered pricing based on scope and complexity
Why It Wins
Access to premium venue space without full buyouts
Built-in audiences are already engaged in the environment
Faster, more cost-efficient than traditional experiential builds
Designed for shareability, interaction, and brand storytelling