Visit Costa Rica at outside days
We celebrated Costa Rican culture in the middle of Denver
Challenge
Visit Costa Rica sought to position the country as a must-visit tourism destination for outdoor enthusiasts at Outside Days. The challenge – to authentically represent Costa Rica’s unique wildlife, native plant landscapes, adventurous activity, and Pura Vida motto – in the middle of Denver, USA.
Services
Strategy
Creative
Production
Solution
Groundswell brought the landscape and lifestyle of Costa Rica to the center of a festival at Outside Days in Denver. The immersive space transported guests to Costa Rica, inviting them to celebrate the country’s culture and engage from every angle. Surrounded by native plants from the region, the scenic space featured a lounge for guests to relax while they watched thrill-seekers climbing through the ropes course.
Guests learned from enthusiastic ambassadors about tourism in Costa Rica, making international travel feel approachable and accessible – and even available by entering for the free trip giveaway. Additional touchpoints encouraged potential travelers to share reflections on the coloring wall, take a memorable polaroid photo, and spin the wheel for signature gifts.
