Solution

With low awareness of delta-8 in the market, we needed to come in boldly, challenging the recreational space. With the rise of alternative foods, lifestyles and vices, we positioned Urb as the “Alt Urb”, taking on a challenger brand spirit. Both an influence & an affiliate play, we kicked off the Alt Urb event series at North Coast Music Festival with a custom branded 40X40 footprint where guests were educated about the portfolio by Urb-tenders, able to purchase an array of products and invited to enjoy the Alt Urb lifestyle during the festival.