Heavy crowns workshop at outside days
We got rested, rooted, and reconnected to nature.
Challenge
Outside Days provides the ideal grounds for the outdoor enthusiast and the music lover to meet. With newly immersive worlds such as Rooted, the festival challenged attendees to travel from workshop to activation to stage – with a curated lineup of creators to guide the journey.
Services
Programming Creation
Creative Strategy
Solution
Groundswell connected Heavy Crownz to Outside Days to host a curated workshop alongside CJ Goulding in the Rooted world. As a musician and farmer, Heavy Crownz reflects the unique intersection of music and outdoors found at Outside Days.
The workshop invited attendees to step into an immersive and intimate experience within the bustling festival environment, where they engaged in personal reflection, community conversation, and hands-on grounding exercises using elements of nature.
When guests completed the workshop and returned back to the festival, they were rested and re-energized. This activation provided a triage approach by providing specialty programming at Outside Days, aligning Heavy Crownz to key outdoor brands, and driving one-of-a kind-experiences to patrons only found at a unique festival such as this.
50+
participants
