Cotopaxi at Outside DAys
We brought Cotopaxi gear to all
Challenge
Cotopaxi sought to build a main-stage adjacent lounge that functioned as a natural gathering point within the Outside Days festival footprint – with a key priority to highlight their signature Del Dia fabric as a highly photogenic hero visual.
Services
Strategy
Creative
Production
Solution
Creating a space both functional for main stage viewing and visually stunning for brand recognition, Groundswell authentically celebrated the ethos and image of Cotopaxi, attracting hundreds of fans each festival day to participate in games and giveaways of coveted products. Groundswell utilized recycled materials from the Del Dia collection to build the shade structures and decor, and prioritized vibrant color, relaxed comfort, and interactive elements. While guests lined up to spin a giant wheel in an effort to win prizes, they learned more about the initiatives and efforts of Cotopaxi within the outdoor fashion industry. The lounge became a central location for community to gather, as guests spent hours from day to night to watch musical acts on the main stage with their custom Cotopaxi x Outside Days branded tote in hand.
15k
merch items distributed
