GROUNDSWELL EXPERIENTIAL x VENUE AD NETWORK
Built inside independent music culture. Reach culturally influential audiences in real life — across 110+ independent venues nationwide.
Audiences spend hours here, not seconds.
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Groundswell Experiential x VAN
A shared belief that independent venues are culture engines, not just ad inventory. Together, we deliver a 360 venue growth strategy.
Venue Ad Network (VAN)
A national media and sponsorship platform that connects brands to indie music culture through in-venue advertising, digital extensions, and select custom activations across independent venues and festivals nationwide.
Groundswell Experiential (GSXM)
A full-service experiential marketing agency that designs and produces culture-driven brand experiences, offering end-to-end strategy, production, and scalable programs that deliver measurable ROI.
360 Venue Growth Strategy
Two Models, One Goal
Whether you need always-on national sampling or immersive brand moments, we have a model that fits.
High Volume / Trial-Focused
Turn VAN's venue footprint into a national, compliant, turnkey field marketing network for brands that want IRL trial and awareness.
- Always-on sampling + brand presence at indie venues across the country
- Turnkey tiered setups with brand-customized logos, signage, and uniforms
- Trained sampling staff to conduct samplings
- Reporting portal and recaps sent post-sampling
- Tiered and standardized cost per sampling execution
Why It Wins
- National footprint that still feels underground and authentic
- Venues get incremental revenue + better guest experience
- Quick and easy to implement
Deeper Interaction / Experience-Focused
Take areas within VAN's venue footprints and turn them into brand experiences — mini brand popups with photo ops, samplings, and more.
- Plussed-up brand experience within a venue as a standalone or add-on
- Footprint opportunities (e.g. 10x10 space in X venue, for X hours)
- Staff to manage and run experiences
- Reporting portal and recaps sent post events
- Tiered and standardized cost based on event complexity
Why It Wins
- Already-secured venue spaces available nationally
- Brands avoid larger venue rental costs
- Built-in GSXM partner to execute quickly
Ready to Activate?
Put your brand inside independent music culture — where audiences spend hours, not seconds. Let's talk about what a Groundswell Experiential x VAN partnership looks like for you.