GROUNDSWELL EXPERIENTIAL x VENUE AD NETWORK
Built inside independent music culture. Reach culturally influential audiences in real life — across 110+ independent venues nationwide.
Audiences spend hours here, not seconds.
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Groundswell Experiential x VAN
A shared belief that independent venues are culture engines, not just ad inventory. Together, we deliver a 360 venue growth strategy.
Venue Ad Network (VAN)
A national media and sponsorship platform that connects brands to indie music culture through in-venue advertising, digital extensions, and select custom activations across independent venues and festivals nationwide.
Groundswell Experiential (GSXM)
A full-service experiential marketing agency that designs and produces culture-driven brand experiences, offering end-to-end strategy, production, and scalable programs that deliver measurable ROI.
360 Venue Growth Strategy
Two Models, One Goal
Whether you need always-on national sampling or immersive brand moments, we have a model that fits.
High Volume / Trial-Focused
Turn VAN's venue footprint into a national, compliant, turnkey field marketing network for brands that want IRL trial and awareness.
- Always-on sampling + brand presence at indie venues across the country
- Turnkey tiered setups with brand-customized logos, signage, and uniforms
- Trained sampling staff to conduct samplings
- Reporting portal and recaps sent post-sampling
- Tiered and standardized cost per sampling execution
Why It Wins
- National footprint that still feels underground and authentic
- Venues get incremental revenue + better guest experience
- Scalable, repeatable profit engine for VAN + GSXM
- Quick and easy to implement
Deeper Interaction / Experience-Focused
Take areas within VAN's venue footprints and turn them into brand experiences — mini brand popups with photo ops, samplings, and more.
- Plussed-up brand experience within a venue as a standalone or add-on
- Footprint opportunities (e.g. 10x10 space in X venue, for X hours)
- Staff to manage and run experiences
- Reporting portal and recaps sent post events
- Tiered and standardized cost based on event complexity
Why It Wins
- Already-secured venue spaces available nationally
- Brands avoid larger venue rental costs
- Scalable, repeatable profit engine for VAN + GSXM
- Built-in GSXM partner to execute quickly
From Ideation to Execution
Groundswell Experiential is a full-service experiential agency crafting quality experiences across every touchpoint.
Grounded. Tenacious. Integrous.
Grounded
We know who we are, who we aren't, who we are for and who we aren't for. We don't sell fluff — we are built with substance. Realists who dream big and bring purpose to what we do.
Tenacious
We prioritize being in action for our clients, moving them forward with solutions, step by step. A passion for our work that keeps us always searching, always questioning what else could be possible.
Integrous
Our partnerships are our business. Keeping our word and the transparency of our word is everything to us. And part of that promise is learning fancy new words and teaching them to our friends.
Ready to Activate?
Put your brand inside independent music culture — where audiences spend hours, not seconds. Let's talk about what a Groundswell Experiential x VAN partnership looks like for you.