Put Your Brand
Inside the Culture
SEMA Fest transforms the Las Vegas Convention Center into the ultimate automotive festival — motorsports, music, and 160,000+ passionate enthusiasts. Custom brand activations built for impact.
What Is SEMA Fest?
SEMA Fest transforms the campus of the Las Vegas Convention Center into the ultimate 4-day automotive festival grounds — with tire-burning motorsports, high-flying freestyle motocross, exhibiting manufacturers, and hundreds of one-of-a-kind vehicle builds serving as the entrance for 160,000+ registered industry insiders and enthusiasts.
As SEMA Week comes to an end, SEMA Fest turns up the music for a final ride to the finish line where more than 13,000 ticket holders experience headlining bands and automotive excellence.
Multiple Ways to Activate
From naming rights and custom activations to the iconic SEMA Car Parade and SEMA Live — there's a partnership built for every brand looking to make an impact.
Naming Rights & Activations
Own a signature piece of SEMA Fest with presenting rights, main stage naming, VIP areas, and more.
- Presenting Rights
- Main Stage Naming Rights
- VIP Naming Rights
- Automotive Exhibition Naming
- Ride & Drive
- Private Venue Use
- Lanyard / Badge Branding
SEMA Car Parade
1,200+ vehicles, 15,000+ spectators, ~1 mile cruise. The most iconic parade in the automotive world.
- Branded pace car / Cruise director
- Barricade banners along route
- Branded route signage & wayfinding
- Logo on start / finish gates
- Grandstand area branding
- Sponsored fan sections
- Content package included
SEMA Live
33+ hours of livestream with 3.5M+ impressions and 2.7M+ viewers. 67% core automotive audience.
- On-screen branding & overlays
- Branded segments & spotlights
- Host mentions & live commercials
- Branded highlights
- Commercial breaks & pods
Concert & Music
Past headliners include Imagine Dragons, Queens of the Stone Age, Cage the Elephant, and more.
- Stage branding & screens
- VIP area sponsorship
- Exclusive product sampling
- In-kind partnerships
Digital & Media
Extend your reach through SEMA's digital ecosystem and social channels.
- Logo on semafest.com & email blasts
- Social media promotions
- OOH campaigns (billboards, app)
- Local & regional print campaigns
On-Site Experience
Bring your brand to life on the festival grounds with immersive, hands-on activations.
- Promo / Sampling / Demos
- Custom turnkey activations
- Hospitality & tickets included
- On-site festival signage
Partnership Benefits Include
Custom, turnkey activations to support brand awareness
Logo on semafest.com, email blasts, and festival signage
Branding on main stage screens during live performances
Logo in OOH campaigns — billboards, indoor ads, app
Promotion through SEMA Show assets & social media
Hospitality and tickets included in every sponsor package
A Closer Look
Understand who attends SEMA Fest — from age and gender breakdowns to geographic reach across the United States.
Age Range
Attendee Gender
Top States — 85% of Attendees
Timeline
Dates & Location Announced
SEMA Fest 2026 dates and location officially announced. Blind sale opens May 4.
Line-Up & Tickets
Concert line-up announced July 13 with pre-sale tickets. Full-sale tickets available July 17.
SEMA Show & Fest
Daily timing schedule released. SEMA Show opens Nov 3-6. Friday, November 6 — Consumer Concert.
Become a Partner
Ready to put your brand in front of 160,000+ passionate automotive enthusiasts? Reach out and let's build something unforgettable together.