With a passion for hearing big ideas and building strategies to make them happen, Cat works to sustain lasting partnerships that authentically celebrate and define culture.

Cat holds over 10 years of experience in event production, spending her early career at venues, festivals, and promoters — first throughout Chicago and eventually throughout the country — such as Lollapalooza, Coachella, AFROPUNK, and more. Seeking to learn every aspect of how an event functions, Cat sharpened her expertise over the years by working in various departments including Artist Relations, Marketing, Talent Buying, Ticketing, and VIP Hospitality.

With Groundswell, Cat has account led and produced programs for Beam Suntory, Atomic Brands, Red Bull, Green Thumb Industries, and Moët, as well as developed administrative systems and managed on-site logistics for festival partners including The Outside Festival, North Coast Music Festival, and Hulaween Music & Camping Festival.

Cat is a Co-Founder and Talent Manager at 3V Agency, where she represents musicians and creative brands. She has been instrumental in the early stages of Branding, Team Expansion, and a Global Presence through self-funded Touring and Marketing for various startup businesses and rising artists. She is a Leadership Member of Femme It Forward’s Next Gem Femme Midwest Chapter. Cat attended the University of Illinois in Urbana-Champaign, graduating with a BA in Advertising and with minors in Public Relations and Sociology.