Groundswell × Navy Pier · 2026 Event Series
NAVY PIER
EVENT SERIES
10 shows at the Iconic Navy Pier. 90,000 Attendees.
A summer-to-fall run of headliner moments on the lakefront, built for brands who want to meet culture at its loudest.
10
Show Nights
3
Venues
90K+
Series Attendees
JUL–OCT
2026 Series Run
The Venues
Three Stages. One Pier.
The series rotates across three distinct Navy Pier venues, each built for a different scale and energy.
Venue 01
Grand Ballroom
3,500
Capacity
Venue 02
East End Plaza
6,500
Capacity
Venue 03
Festival Hall
12,500
Capacity
Series Lineup
The 2026 Calendar
JULY 2026
Venue · East End Plaza
Chris Lake
Friday, July 10, 2026 · Doors 4PM
6,500
Capacity
Chris Lake
Saturday, July 11, 2026 · Doors 4PM
6,500
Capacity
July Total 13,000 Attendees
AUGUST 2026
Venue · East End Plaza
ZHU
Saturday, August 15, 2026 · Doors 4PM
6,500
Capacity
East End Plaza Total 6,500 Attendees
AUGUST 2026
Venue · Grand Ballroom
ISOxo
Friday, August 21, 2026
3,500
Capacity
ISOxo
Saturday, August 22, 2026
3,500
Capacity
Grand Ballroom Total 7,000 Attendees
SEPTEMBER 2026
Venue · Festival Hall
Artist TBA
Friday, September 11, 2026
12,500
Capacity
September Total 12,500 Attendees
OCTOBER 2026
Venue · Festival Hall
Artist TBA
Friday, October 2, 2026
12,500
Capacity
Artist TBA
Saturday, October 3, 2026
12,500
Capacity
Oct 2 & 3 Weekend Total 25,000 Attendees
OCTOBER 2026
Venue · Festival Hall · Halloween Weekend
Artist TBA
Friday, October 30, 2026
12,500
Capacity
Artist TBA
Saturday, October 31, 2026
12,500
Capacity
Oct 30 & 31 Weekend Total 25,000 Attendees
The Audience
Who's In The Room.
A young, balanced, high-spending crowd that lives on the lakefront for the summer and shows up for culture. Perfect for demo trial, sampling, and brand experiences.
Gender Split
49%
Female
51%
Male
Age Breakdown
18–24
10%
25–34
74%
35+
15%
74%
Millennials & Younger Gen Z · 25–34
90,000+
Total Series Attendance · Across 10 Show Nights