Navy Pier  ·  2027 Event Series

NAVY PIER
EVENT SERIES

17 shows at the Iconic Navy Pier. 120,500 Attendees.
A full season of headliner moments on the lakefront, January through October 2027, built for brands who want to meet culture at its loudest.

17
Show Nights
3
Venues
120.5K
Series Attendees
JAN–OCT
2027 Season
The Venues

Three Stages. One Pier.

The series rotates across three distinct Navy Pier venues, each built for a different scale and energy.

Fans at the front rail during a Navy Pier show
Venue 01

Grand Ballroom

3,500 Capacity
Crowd at East End Plaza, Navy Pier, with the Chicago lakefront behind
Venue 02

East End Plaza

6,500 Capacity
Packed crowd inside Festival Hall A & B, Navy Pier
Venue 03

Festival Hall A & B

12,500 Capacity
The Audience

Who's In The Room.

A young, balanced, high-spending crowd that lives on the lakefront and shows up for culture. Perfect for demo trial, sampling, and brand experiences.

Gender Split

49% Female
51% Male

Age Breakdown

18–24
10%
25–34
74%
35+
15%
74%
Millennials & Younger Gen Z · 25–34
120,500
Total Series Attendance  ·  Across 17 Show Nights
Series Lineup

The 2027 Calendar

2027 Season
17 Show Nights
120,500 Attendees
Jan – Oct 2027

[ ] 17 headline nights booked. Artist reveals coming soon.

JANUARY 2027
Venue  ·  Grand Ballroom  ·  New Year's Weekend
Headliner to be announced
Headliner TBA
Friday, January 1, 2027  ·  New Year's Day
Grand Ballroom Confirmed
3,500
Capacity
Headliner to be announced
Headliner TBA
Saturday, January 2, 2027
Grand Ballroom Confirmed
3,500
Capacity
New Year's Weekend Total 7,000 Attendees
JANUARY 2027
Venue  ·  Festival Hall A & B
Headliner to be announced
Headliner TBA
Friday, January 29, 2027
Festival Hall A & B Confirmed
12,500
Capacity
Headliner to be announced
Headliner TBA
Saturday, January 30, 2027
Festival Hall A & B Confirmed
12,500
Capacity
Jan 29 & 30 Weekend Total 25,000 Attendees
MAY 2027
Venue  ·  Multiple Venues
Headliner to be announced
Headliner TBA
Saturday, May 1, 2027
North End Plaza Confirmed
TBA
Capacity
Headliner to be announced
Headliner TBA
Saturday, May 8, 2027
Festival Hall A & B Confirmed
12,500
Capacity
Headliner to be announced
Headliner TBA
Saturday, May 15, 2027
East End Plaza Confirmed
6,500
Capacity
Headliner to be announced
Headliner TBA
Friday, May 21, 2027
Festival Hall A & B Confirmed
12,500
Capacity
Headliner to be announced
Headliner TBA
Saturday, May 29, 2027
East End Plaza Confirmed
6,500
Capacity
May Total 38,000+ Attendees
JUNE 2027
Venue  ·  East End Plaza
Headliner to be announced
Headliner TBA
Friday, June 4, 2027
East End Plaza Confirmed
6,500
Capacity
Headliner to be announced
Headliner TBA
Saturday, June 26, 2027
East End Plaza Confirmed
6,500
Capacity
June Total 13,000 Attendees
AUGUST 2027
Venue  ·  East End Plaza
Headliner to be announced
Headliner TBA
Saturday, August 21, 2027
East End Plaza Confirmed
6,500
Capacity
August Total 6,500 Attendees
SEPTEMBER 2027
Venue  ·  East End Plaza
Headliner to be announced
Headliner TBA
Friday, September 24, 2027
East End Plaza Confirmed
6,500
Capacity
Headliner to be announced
Headliner TBA
Saturday, September 25, 2027
East End Plaza Confirmed
6,500
Capacity
Sep 24 & 25 Weekend Total 13,000 Attendees
OCTOBER 2027
Venue  ·  Multiple Venues
Headliner to be announced
Headliner TBA
Friday, October 1, 2027
East End Plaza Confirmed
6,500
Capacity
Headliner to be announced
Headliner TBA
Friday, October 8, 2027
North End Plaza Confirmed
TBA
Capacity
Headliner to be announced
Headliner TBA
Saturday, October 16, 2027
East End Plaza Confirmed
6,500
Capacity
October Total 13,000+ Attendees

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