From my early days producing concerts and large-scale events at UNLV to leading global tours and programs with iconic brands and artists including Blackberry, U2, Best Buy, Black Eyed Peas, The Police, Z-Trip, and Camel, I’ve built my career around creating powerful connections between brands, culture, and people.

In 2012, I co-founded Pro-Ject, a relationship architecture agency specializing in experiential marketing. Under my leadership, we delivered innovative programs that set new industry standards and ultimately led to our acquisition by Groundswell Experiential in 2020. Over the past decade, my team and I have earned multiple awards for best-in-class experiential programs for brands such as Anheuser-Busch and SONOS.

Today, as Executive Vice President at Groundswell Experiential, I lead strategy, operations, and growth for the agency’s experiential marketing and entertainment platforms. I’m passionate about delivering bold creative work and measurable results that elevate brands and inspire audiences.

I oversee client partnerships, sponsorship development, team leadership, and the execution of complex live events—ensuring every project blends visionary ideas with flawless delivery. By collaborating across disciplines, I help build immersive brand experiences that captivate audiences, spark meaningful engagement, and generate measurable business impact.

Driven by innovation, excellence, and a love for big ideas, I focus on turning ambitious concepts into unforgettable realities.

Im a Dreamer. Im a Doer.