tiktok creator summit

We bring creators together

Challenge

Unite the top TikTok Shop creators to deepen their understanding of the platform while experiencing the most successful TikTok Shop merchants and brands in real life. This dynamic interaction aims to forge powerful “matchmaking” partnerships between creators and brands, igniting a wave of on-platform TikTok Shop content creation.

Services

Creative & Design
Fabrication
Production

Solution

Groundswell designed an immersive event space where creators could both deepen their knowledge of the TikTok Shop platform and engage in hands-on experiences with top merchants.

The event kicked off with creators gathering to learn from leading TikTok Shop influencers, executives, and merchants. Discussions covered a wide range of topics, including selling strategies, future platform developments, and best practices.

Following the educational sessions, creators explored seven categorized areas showcasing top-selling products on TikTok Shop. This allowed them to interact with, experience, and take home these products to inspire and enhance their future content creation.

200

creators

500+

products distributed

50+

partner brands + products

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