Solution

We created two Holiday Summit events in both NYC and Los Angeles inviting top TikTok Shop creators,  brands, and affiliates to learn more about how TikTok Shop should be their main shopping platform during the Holiday season.

At each event, we created interactive brand displays for guests to test, conversate, and receive top TikTok Shop products prompting matchmaking between creators and brands for future content. Each event also featured stages for talks from top TikTok Shop leaders and brand panels. The events also featured multiple areas for content capture from photo opps to themed category stations!