SMOOTHIE KING “KING OF SMOOTHIE” POP-UP
Flavor + buzz + artist drip
Challenge
Deliver an energizing experience of “Coffee x Creativity x Culture” for the #1 Smoothie Franchise - Smoothie King
Services
Tour Management
Sampling
Solution
Formed a high-energy team to activate Smoothie King’s “King of Coffee” Pop Up and Tour just in time for National Coffee Day.
So far, the activation team has delivered thousands of samples and traded drip (premium swag) by celebrated street-meets-fine artists Sentrock and Ryan Bubnis for downloads on the Healthy Rewards Smoothie King app.
1m
social impressions
16k+
samples + coupons
2000+
premiums distributed
