DELTA: NATIONAL FIELD SAMPLING PROGRAM
We got Delta cans in hand and liquid to lips across the nation.
Challenge
Delta was looking to be the THC beverage leading the way in this new emerging category. They were looking for ways to get awareness out about their product, get liquid to lips, and overall provide moments of education on the industry and their brand across key markets throughout the United States
Services
Experiential Strategy
Design
Production
Fabrication
Solution
Groundswell staffed and created a nationwide sampling program that featured on premise, off premise, and a scaled up setup and event approach called a ‘microevent.’
The sampling setup featured eye catching branding alongside areas for sampling like branded bars, tables, and trays. Each sampling event also allowed for custom signage and giveaways that were crafted towards the type of event we showed up at, the consumers, and the KPI goals.
Each sampling event was managed and run by Groundswell trained field team members consisting of (2) regional managers, 100+ brand ambassadors, a field logistics coordinator, and a director of field operations. All assets, reporting, event logistics, and hiring and training of brand ambassadors were managed by this experienced field team structure.
75k
delta products distributed during a 6 month sampling process
24
markets across the US
258
sampling events conducted in a 5 month program
