DELTA: BEVERAGE & B2B TRADE SHOW FOOTPRINT
We brought the delta sampling and retail experience to B2 audiences
Challenge
Delta was one of many brands breaking onto the scene in the growing THC beverage industry. The brand was looking to create a tradeshow setup that attracted new retailers and distributors while also showing off how the brand could show up in a retail environment.
Services
Experiential Strategy
Design
Production
Fabrication
Solution
Groundswell created a 10x10 footprint into a colorful and educational brand setup. The tradeshow booth featured mock setups of delta in the retail and on premise settings while also featuring bars for guests to not only sample the product, but have conversations with the delta sales team. The footprint also featured coolers overflowing with delta-flavored popsicles and branded giveaways custom-created based on the audience. The footprint was built utilizing materials that would allow for it to be used and tweaked for multiple tradeshows.
290
cases sold at the NJ convenience store show
1500+
delta samples distributed across shows
3
times the build was used for trade shows
