Columbia at outside days
We brought the “cool” of Columbia to the heat of Denver
Challenge
To bring their slogan – Engineered for Whatever – to life at Outside Days, Columbia wanted to showcase their Omni-Freeze branded merchandise under the coldest conditions. We were faced with the challenge of creating a cool environment under the hot Denver sun at an outdoor festival.
Services
Strategy
Creative
Production
Solution
To showcase Columbia’s new line of rapid-cooling clothing, Groundswell created a unique sensory experience at an indoor gallery within the Outside Days festival grounds. As visitors walked through the doors, they were immediately transported into an arctic environment – air conditioning blasted, dimmed lights of blue gleamed, and eyes were drawn to an iconic ice sculpture meets merch display centerpiece. Serving as a coveted escape from the heat, visitors cooled down in the lounge space while enjoying complimentary ice cream and photo ops, before leaving with branded giveaways and product coupons.
1.4k
popcicles distributed
12.5k
visitors
